The thrill of building a great product


I became interested in wine in 2010 and spent my nights and weekends taking classes and blogging about wine. I teamed up with two developer friends in 2012 and we founded WineKick: The Wine Sidekick (read the full UX case study). WineKick is a digital marketing platform for liquor stores that provides a wine and beer recommendation kiosk and mobile app. It advertises the store's inventory to nearby users and helps people choose a product in the store.

I interviewed users and store owners, created wireframes, wrote copy, led sales, and ran digital marketing. The WineKick blog receives over 3,000 pageviews per week.

I enjoyed building the product so much on nights and weekends that when the Air Force told me it was time to move to a new state, I opted to leave the Air Force and make a career of innovation strategy and user experience design.